for

OPPORTUNITY

Centana and Goldcomm sought to streamline their organic growth strategy for social channels; while engagement was strong, the visual brand touchpoints and channel strategy were inconsistent. The goal was to shift from merely posting on social media to building a meaningful approach and platform through a consistent brand voice and visuals.

 

STRATEGY

The teams introduced graphic templates designed for key content types, including media mentions, portfolio updates, and conference appearances. These templates adhered to brand guidelines while prominently featuring team names, roles, and images of team members. This streamlined approach reduced the need for custom graphics, ensuring a consistent visual identity across all posts. Additionally, the teams expanded their reach by tagging stakeholders—such as reporters, peers, team members, and portfolio companies—and shared thought leadership content to drive engagement.

With in-person events resuming post-2020, the teams also focused on amplifying private network events hosted by the firm, showcasing the expertise and influence of the Centana Advisory Network.

 

RESULTS

The streamlining of visual templates allowed the team to establish a consistent posting cadence that showcased the firm’s ongoing activity and growth. As a result, the team achieved an engagement rate 6.4% above industry benchmarks and gained 1,000 organic LinkedIn followers within the year period. 

Additionally, the team increased pre-conference amplification and reflection posts for partner speaking roles, while engaging advisory members in key online touchpoints to highlight the firm's major wins throughout the year.