CASE STUDIES
OPPORTUNITY​
AIP Asset Management’s CEO had historically maintained a more steady stream of media coverage, sharing insights on the evolving investment landscape. However, he began to notice a decline in media interest, with fewer interviews and less consistent coverage in top-tier publications. Given the CEO’s extensive expertise and strong market perspectives, he needed a strategic approach to reestablish his presence and amplify his thought leadership.
STRATEGY
Goldcomm partnered with the CEO to refine his messaging and elevate his media presence. We started by identifying key journalists and media outlets that aligned with his expertise in private markets, pre-IPO investing, and the broader investment landscape. From there, we prioritized relationship-building, connecting with journalists and arranging introductory meetings and background conversations to establish him as a go-to expert. At the same time, we closely monitored news developments, identifying the right moments for him to weigh in on trending stories and proactively sharing his insights with top-tier media.
RESULTS
Through this targeted approach, AIP’s CEO successfully regained a steady and high-impact media presence. We secured top-tier media placements in publications such as The Globe & Mail, Reuters, Bloomberg, Alternative Credit Investor, Wealth Professional, and broadcast spots on BNN and Schwab Network, reinforcing his authority in the industry. We also helped to create content for Investment Executive and Advocis, the leading financial advisor association in Canada. Additionally, we facilitated interviews with publications such as MarketWatch and The Information, broadening his book of journalist relationships. By maintaining media consistency, we ensured his insights remained at the forefront of industry conversations, strengthening both his personal brand and AIP’s visibility.
Address
500 Terry Francine St.
San Francisco, CA 94158
OPPORTUNITY
Due diligence software company Dasseti achieved a significant milestone by closing its Series A fundraising round, led by NASDAQ Ventures. This reinforced the company’s financial stability and prompted a strategic re-branding from its former name, Dilligend. Goldcomm was retained to raise awareness of NASDAQ Ventures’ strategic investment and to build awareness of the company’s new name and brand among media and its core target audiences.​​
Phone
123-456-7890
STRATEGY Goldcomm enhanced the funding announcement by leveraging NASDAQ Ventures’ brand affiliation and working alongside the NASDAQ communications team for media amplification. This included developing a messaging framework, establishing Dassetti’s thought leadership in the due diligence space, and executing targeted media outreach. Additionally, Goldcomm aligned with the news cycle surrounding the collapse of crypto platform FTX (highlighting the need for better industry due diligence) to position the company’s spokespeople as experts.
STRATEGY
Goldcomm enhanced the funding announcement by leveraging NASDAQ Ventures’ brand affiliation and working alongside the NASDAQ communications team for media amplification. This included developing a messaging framework, establishing Dassetti’s thought leadership in the due diligence space, and executing targeted media outreach. Additionally, Goldcomm aligned with the news cycle surrounding the collapse of crypto platform FTX (highlighting the need for better industry due diligence) to position the company’s spokespeople as experts.
​RESULT
Goldcomm’s strategic plan and execution resulted in media placement in top-tier publications (Business Insider, Benzinga,Yahoo Finance) and key trade publications (Market Line, Street Insider, Private Equity Wire). Goldcomm expanded the company’s share of voice with metrics reporting that over 80% of mentions were headline spots, with over 95% of coverage published online, further improving brand credibility. Goldcomm also successfully supported a public branding campaign with NASDAQ in New York’s Times Square that saw the Dasseti name and logo prominently displayed.
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Address
500 Terry Francine St.
San Francisco, CA 94158
OPPORTUNITY
Centana Growth Partners, a $375 million global growth equity firm focused on fintech and financial services, carries a dual mandate: raise capital from investors to allocate to emerging, next-gen, tech-forward growth companies, and attract and support companies and founders with both growth capital and its partner expertise. The opportunity: To differentiate the latter, focusing on Centana partners’ deep fintech knowledge base and network, creating ‘swimlanes’ for each partner that helped define and differentiate each investment deal and portfolio company.
Phone
123-456-7890
STRATEGY Goldcomm enhanced the funding announcement by leveraging NASDAQ Ventures’ brand affiliation and working alongside the NASDAQ communications team for media amplification. This included developing a messaging framework, establishing Dassetti’s thought leadership in the due diligence space, and executing targeted media outreach. Additionally, Goldcomm aligned with the news cycle surrounding the collapse of crypto platform FTX (highlighting the need for better industry due diligence) to position the company’s spokespeople as experts.
STRATEGY
Goldcomm worked with Centana’s marketing team and partners to determine the areas within financial services technology – payments, insurtech, wealthtech, and more – that highlighted each partner’s specialties and reflected the firm’s growth focus. Goldcomm focused on three key amplification strategies: media, content (including social), and thought leadership. Strategic KPIs were created for each initiative to ensure that success could be measured and quantified.
​RESULT
Goldcomm secured coverage in both top-tier (TechCrunch, Business Insider, American Banker) and trade publications (Venture Capital Journal, Authority Magazine, Digital Insurance) highlighting key portfolio investments and partner expertise. Goldcomm also created and executed ongoing thought leadership content for Centana’s website and for key target media publications including American Banker. Goldcomm further initiated and refined an organic social media strategy, resulting in a peak-348% increase in engagement and 227,000 yearly impressions across LinkedIn. Throughout, Goldcomm secured individual and firm-wide awards and coordinated speaking engagements at some of the fintech industry's top events.