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Big Title

OPPORTUNITY

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Beacon Platform moves financial markets into the future with secure and scalable quant technology, elastic cloud infrastructure, and front-office applications. Their platform and service is one that is complex and not easily distilled or summarized, yet has use cases within diverse industries. Goldcomm was challenged with building brand awareness for Beacon and their platform. 

 

STRATEGY

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Media training: Goldcomm’s approach was to line up a diverse roster of spokespeople who could speak to various industry trends, company announcements and technology challenges/solutions. After media training six spokespeople, the next step was to get thought leadership commentary in front of the right audiences. 

Thought Leadership: Goldcomm focused on expert commentary and op-ed placement for Beacon executives on ranging topics across developer culture, cybersecurity, ESG, risk and scalability. This was followed by industry relevant award submissions and leveraging the founders to speak to company announcements such as their Series C fund raise.

 

OUTCOME

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Media coverage: Not only did Goldcomm support Beacon to achieve various industry awards for the company and its executives, Goldcomm was able to secure a Series C exclusive with Business Insider, place Beacon executives in trade media publications, such as Risk.net and NASDAQ, with commentary that spoke to not only industry trends, but positioned Beacon as a thought leader. 

Revenue and staffing: This year, their staffing headcount is up by more than 60%, their client base has grown by more than 60 percent while increasing annual recurring revenue by more than 100 percent.

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Public relations, Communications, Financial Services
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