new capital
new capital
for
OPPORTUNITY
EFG New Capital, known for its expertise in U.S. equities, maintains a Large Cap Growth portfolio ranked in the top 10% of its peers based on 3-year performance. With a global presence across 40 locations, they provide premier investment banking, asset management, and financial services. EFG partnered with Goldcomm to create compelling content and secure media placements on behalf of their portfolio managers.
STRATEGY
Media Outreach: Goldcomm collaborated with EFG Capital to build relationships with top-tier and trade publications, targeting journalists who could speak to both long-term market trends and timely newsjacking opportunities, such as earnings seasons.
Content creation: We worked closely with EFG’s portfolio managers across sectors—technology, retail/consumer, healthcare, and small-caps—to craft content that reflected their expertise and insights into relevant market trends.
OUTCOME
Media coverage: Goldcomm successfully placed their content in targeted trade publications like Financial Advisor and secured coverage in top-tier and trade outlets such as Barron’s, Forbes, International Business Times, and Reuters.
Thought Leadership: Additionally, Goldcomm secured a contributor role at Forbes for one of their executives.