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CHALLENGE

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CMC Markets Canada aimed to elevate brand recognition for their online trading platform, specializing in Forex trading, CFDs, and other derivative products. As the Canadian branch of a globally recognized brand headquartered in the UK, CMC Markets Canada sought to increase awareness of their platform, key spokespeople, and the advantages of CFDs and derivatives.

 

EXECUTION

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Goldcomm partnered with CMC Markets Canada’s senior management and marketing teams to devise a comprehensive media relations and communications strategy. The key elements of this strategy included:

• Media Outreach: Proactive engagement with Tier 1 and Tier 2 financial media to introduce Michael Yeung, Head of CMC Markets Canada, and promote the company’s core offerings.

• Analyst Commentary Placement: Facilitating the presence of CMC Markets’ UK-based analysts in Canadian publications to provide expert market commentary.

• Social Media Strategy: Establishing and maintaining corporate social media accounts for CMC Markets Canada, with regular content updates to bolster their Canadian presence.

 

OUTCOME

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Goldcomm's strategic efforts yielded significant media coverage and enhanced visibility for CMC Markets Canada:

• Media Engagement: Secured regular meetings and interviews with top-tier financial media, featuring Michael Yeung’s insights on trading, CFDs, and derivatives.

• Analyst Contributions: Successfully placed market commentaries from CMC Markets’ economic analysts in Canadian and North American publications.

• Media Appearances: Achieved frequent media appearances for both Michael Yeung and CMC’s analysts, resulting in coverage in prominent outlets such as The Globe and Mail, Wealth Professional, Financial Post, and BNN Bloomberg.