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Stop Worrying, Start Saving (and an intro to Peerstreet)
The Brief
PeerStreet is an innovative real estate marketplace lending firm founded by a former real estate attorney and the creator of Google Analytics. The brief has been to raise the firm’s overall visibility to drive investor interest.
The Approach
In addition to the traditional earned media approach, a critical part of the program was influencing the influencers – the many bloggers, podcasters and industry figureheads that are talking about the space. From coordinating with industry association heads to foremost social influencers, the focus was to to raise PeerStreet’s brand impact amongst these influencers to turn them into authentic advocates.
The Result
A steady stream of “coverage” and advocacy from important influencers in the space, yielding not only web traffic but actual investment into the platform. The ROI was tangible and valuable for PeerStreet.




