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PREQIN

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PREQIN

OPPORTUNITY

 

Goldcomm identified that Preqin had an excellent lineup of ongoing reports. However, they needed a strategy to engage leads between report pitches. The main challenges included sharing data capabilities without a hard sales tone and providing forecasts or insights, typically reserved for paying clients, yet of critical interest to journalists.

 

STRATEGY

 

Media campaign: Recognizing that the upcoming report would feature ESG benchmarks and that target publications planned to focus on ESG throughout the spring and early summer, Goldcomm  prepared a strategic campaign leading up to the report launch. The team established a regular cadence of commentary prompts to guide data analyst spokespersons in providing insights and an individual point-of-view related to ongoing private market discussions (this strategy extended beyond the mini-campaign's conclusion). Additionally, the team encouraged reporters to share feedback and express their interest in receiving the upcoming report, creating a continuous distribution list for future outreach. 

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OUTCOME

 

Media coverage: Through consistent outreach, offers and regular touchpoints, the Goldcomm team secured the interest of a key target reporter at Penta (Barron's). This interview resulted in an extensive pre-report piece, featuring exceptionally positive and thoughtful coverage on the benchmark capabilities and the company that authentically spoke to their point-of-view and the value they provided users. 

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Public relations, Communications, Financial Services
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