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CHALLENGE

 

Goldcomm was tasked to help Roostify, a company whose platform helps modernize, digitize and streamline the home lending process, to launch and build awareness of Roostify’s Document Intelligence Service (RDI). RDI is one of Roostify’s product offerings that helps to automate the home lending process by utilizing AI to digitally enable home lenders to instantly classify, validate and extract data from mortgage-related documents provided by the borrowers. Roostify was keen to build both brand and product awareness within the home lending industry and position their CEO & Co-founder as a thought leader within the pace. 

 

EXECUTION

 

Media outreach and launch promotion: Goldcomm utilized the Mortgage Bankers Association (MBA) Annual Conference for the announcement and promotion of the launch. We created a comprehensive media relations campaign geared towards mortgage and banking trades media to educate them on the outdated lending process, how the industry needs to modernize, digitize and adopt AI to help simplify the lending process for both lenders and borrowers. 

 

RESULT

 

Media coverage: Goldcomm secured an exclusive interview and article for Roostify’s CEO & Co-founder with FinLedger, we also received coverage from six top mortgage industry publications. The press release received 63 pickups, amounting to a total estimated reach of 417,465,000 impressions. We also secured a Q & A article with MBA’s weekly newsletter for Roostify’s CEO & Co-founder, helping to further his thought leadership initiatives.

Conference amplification: Furthermore, the MBA Annual conference helped to not only promote Roostify’s brand recognition and its product launch and offering of RDI but also solidified that Roostify is has continued to be a leader within the space, being one of the original companies to help start the digitization and AI integration process within the industry. 

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Public relations, Communications, Financial Services
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