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OPPORTUNITY 

 

Technisys offers digital banking solutions like Cyberbank Omnichannel and Digital Core to help traditional banks transition to digital platforms. They also support challenger banks, neo-banks, and fintech companies. To strengthen its U.S. presence and secure partnerships with leading financial institutions, Technisys enlisted Goldcomm’s help in targeting U.S. banks and institutions.
 

STRATEGY

 

Goldcomm helped Technisys by  developing a messaging/branding strategy, conducting proactive media outreach, and establishing thought leadership. They conducted a comprehensive review of Technisys' brand and materials, refining the brand identity and enhancing presentation materials. Goldcomm developed a content strategy to boost community engagement and support corporate news, maximized opportunities for conference speaking and awards, and provided media training to nurture the Technisys spokesperson team.

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OUTCOME

 

Technisys achieved recurring placements in reputable publications such as Bloomberg, Reuters, Morningstar, Benzinga, InformationWeek, The Financial Brand, The Motley Fool, FinTech Nexus News, Notarize, and Protocol. In February 2022, it was announced that SoFi Technologies would acquire Technisys, valuing the company at approximately $1.1 billion

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Public relations, Communications, Financial Services
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